Do I Need More Than One Domain Name if I have an Australian Business?

27. June 2016 Domains, IT, Web hosting 0
Do I Need More Than One Domain Name if I have an Australian Business?

domain registrar logos in AustraliaMany business owners in the modern world think about making a copy of their websites with the help of an alternate domain name. In fact, they think that using two websites is better than one. Do you really need to use more than one domain name? From the recent studies, it has been identified that using more than one domain name does no good to a business. Instead, you can focus more on the existing domain name and take necessary measures in order to enhance its visibility.

Why you shouldn’t have more than one domain name

Buying Australian domain names can increase your expenses. Fees can vary from provider to provider with domain registrations and renewals, so check all these details before making a purchase. Just multiply it by the extra amount of domain names that you are planning to purchase. Will you be able to cover that amount by having more than one domain name? You might want to grab all the possible domain names in your niche in order to beat the competition. You would not want your business competitors to purchase a similar domain name. However, you need to keep in mind that nobody wants to have a domain name, which includes your business name. Even if you select a list of alternate domain names after a domain search, you might not be able to set them properly. This can hurt your search engine rankings at the end of the day. You will have to spend a lot of money to get the help of professional web developers as well.

Use just one domain name

As you can see, multiple domain names cannot deliver any positive results to your business in the long run. Therefore, you should stick to a single domain name. You need to look for a good domain name and get it registered with the help of an accredited registrar. In case if your first domain name is taken by someone else, you can think about adding a geographical phrase to it. The domain name should look natural as well. When you do the domain search, you need to look for a name that is easy to say and remember.

The basics of domain names

You will be able to register your domain name for a minimum period of one year. There are domain name resellers who offer longer time periods as well. Person who owns the domain will be assigned as the administrative contact. That person will have ultimate control over the domain name. Therefore, it is up to the business owner to conduct the domain search and register it. You should pay special attention towards search engine optimization as well. It has been identified that search engines pay attention to more than 200 indicators when determining the specific rank of a website. It includes the age of domain name as well. Therefore, it would be an added advantage to purchase a domain name, which has been registered for a long period of time.

Here’s a Video which will help you set things up:

 

Source: https://www.auda.org.au/industry-information/registrars/


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